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"The term Sloane Ranger (often shortened to Sloane or Sloanie) refers to a stereotype in the UK of young, upper class or upper-middle-class women or men who share distinctive and common lifestyle traits. The term is a punning combination of "Sloane Square", a location in Chelsea famed for the wealth of residents and frequenters, and the television Westerns character The Lone Ranger.
Initially the term "Sloane Ranger" was used mostly in reference to women, a particular archetype being Diana, Princess of Wales. However, the term now usually includes men. Male Sloanes have also been referred to as "Ra Ra Ruperts" (or, simply, Rah for short) and "Hooray Henrys".[1] The term Sloane Ranger have similar related terms in other countries: in France they are called 'BCBG' (bon chic, bon genre). The Preppy of the United States can appear similar to the Sloane Ranger at first glance but in fact they are different in their ideologies and aspirations."
One famous often referred to as a Sloane Ranger you might recognize is David Cameron, the current Prime Minister of the United Kingdom.
Much like the preps in the US, who recognize The Official Preppy Handbook as their guide to the ultimate preppy life, Sloane Rangers gained notariety because of a book called The Official Sloane Ranger Handbook and it's companion The Official Sloane Ranger Diary, both by Peter York and Ann Barr.
Similarly, while the Preppies of the US have True Prep, a recent update on the original handbook as a result of a comeback in mainstream society, the Sloane Rangers have also made a comeback, sparking an updated book as well called Cooler, Faster, More Expensive: The Return of the Sloane Ranger. Many say that this comeback has a lot to do with the economic state of both countries and there is a similarity here... wasn't there also recession in the 80's? Just a thought...
Quite possibly, Kate Middleton is the most famous of the new set of Sloane Rangers. She has been described to me by some of my London friends as "wonderfully normal" and that fits the bill. Also, as seen in the first photo, she enjoys many of the British outdoor sports, has studied art history and attended the best of schools. Sloane Rangers like preps, while generally affluent, don't dress austentaciously and seem to be normal while many of the pieces they're wearing are quite expensive. These girls most likely will not be carrying a lot of bags bedecked in gaudy logos, but will wear more classic unidentifiable pieces while still enjoying the best of luxury.
Here is what Wikipedia says about the Sloane Ranger style:
"What is perceived as male Sloane fashion has remained relatively constant over the years: the trend amongst the men being for open-necked shirts or polos with the collars turned up, sometimes wear flip-flops in whatever the weather, golfing baseball caps, grow curly locks of hair, sometimes overly built in the rugby physique and wear traditional brands like Barbour. Female Sloanes are considered to favour a scruffy ponytail or bun, and most commonly blonde hair held in a massive side parting. dangly ear-rings,sometimes wear sleevless puff jackets, Jogger bottoms (sometimes even pyjama trousers)[citation needed] & jumpers (particularly those labelling their sport of choice i.e. netball team etc. or their school) bangles and pashminas:[citation needed] tending to be affluent, they dress expensively, but not too neatly and rarely ostentatiously. Clothing brands typically associated with the Sloane include, Ugg boots, Jack Wills and owing to the increasing worldwide influence of American culture, brands such as Abercrombie & Fitch, Hollister and "Pink" by Victorias Secret."
Another famous Sloane Ranger is recent OBE recipient Tamara Mellon, Chief Creative Officer and Co-founder of Jimmy Choo.
SourceKiera Knightly is also known as a Sloane Ranger.
The Sloane Rangers have their own haunts in London and tend to hang out around Chelsea, Kensington and Fulham, while spending their holidays (vacations) in the Caribbean, Greek Isles, Monaco and Cannes. Favorite hang-outs include the White Horse Pub in Fulham, fondly known as "The Sloaney Pony" and Admiral Codrington in Chelsea, referred to as "The Cod." If you find yourself in "The Sloaney Pony" chatting with SR's or if you happen to ever meet Kate Middleton, you'll need to know the lingo! I found this in an article from The Daily Mail.
• Fitties/Birdage/Top totty - Attractive young women
• Hohmygod - Exclamation following banal piece of gossip
• Sweetiedarls, what's the goss? - How are you?
• That's fierce - That's great
• Jokes - How funny
• It's GLO - It's guest list only
• Literally - Metaphorically, e.g. "I'm literally dying" means "I'm quite tired."
• I'm off-roading it - I'm in the country for the weekend
